Apple’s recycling and trade-in program has been around for quite some time, but has specifically been built for trading in older Apple products to get newer gadgets.
According to a report published by 9to5Mac, and citing unnamed sources, Apple will be shuffling around its recycling and trade-in program to include Android smartphones for the first time ever. This is meant to boost sales of iPhones within its Apple Stores, a noted mission statement of Apple’s CEO, Tim Cook. Now, moving forward, or once this program starts, Apple Store employees will value a potential Android trade-in based on its cosmetic appearance, as well as its functional condition.
The new program is set to kick off in the coming weeks, and if it does, it means that customers will be able to walk into an Apple Store with an Android smartphone, trade it in and get the set amount put on an Apple gift card towards the purchase of an iPhone. Apple Store employees will allegedly be able to transfer contacts from the Android phone to the new iPhone, but other data will have to be handled by the customer.
Apple’s recycle and trade-in program has been getting better since it launched in 2013, and last summer it expanded to include the iPad lineup.
If this new trade-in program comes to light, it would certainly be a stark change for Apple’s standard operating procedure, but boosting iPhone sales would certainly be an incentive to start something like this.
What do you think? Is this a long time coming?
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