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A bit over a year after selling its mobile phone business to Microsoft, Nokia just jumped back to the consumer market at the main stage of Slush 2014 in Helsinki, Finland and the first device coming out from the new Nokia is running Android.
Nokia N1 is a 7.9” tablet retailing for 249€ before taxes. This is the first consumer devices Nokia has announced after selling their Windows Mobile -focused mobile phone unit to Microsoft earlier this year. The N1 has 2.3 GHz 64-bit Intel Atom processor, 2 GB RAM, 32 GB internal storage and it’s 7,9” screen shows it’s content on 2048×1536 resolution. Operating system is Android Lollipop, that features the Nokia Z Launcher as its default user interface.
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After a successful pilot launch during the summer, Nokia Z Launcher is also made available as a separate download to all Android devices starting from today.
Nokia’s Head of Product Business Sebastian Nyström was describing the company’s journey after the mobile business was sold, and emphasised that big change also brings big opportunities. As they were determined to stay in the consumer business, switching to Android now associates them with 84,7% of the world’s mobile consumers, up from 2,5% it was with Windows Mobile (IDC Q2/2014).
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According to Nyström, Nokia was and still is great tech, was and still is great in engineering and was and still is great in design. The impressive Android tablet and a competitive push to a crowded market shows that Nyström has basis in his claims. And Nokia is not anymore in business for sales & manufacturing, they are launching the N1 together with (currently unnamed) Chinese partner, first launching it for the lunar new year in China, and then rolling out to the rest of the world.
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